The Effect of Social Media on SEO

Social media has been, for a long time, a platform for social interaction for fun and leisure, while Search Engine Optimization (SEO) has been a brand marketing affair. However, the two seem to have found a meeting place as both have the web users to thank for their success. People have realized that in the course of their interaction, their likes and dislikes come up; their experiences crop up; and in the midst of this is the talk about brands consumed and brands substituted. There is talk about sites visited and admired and sites visited and disappointed. This has then become the foundation for business information sharing.

SEO Chicago and other experts have, therefore, tapped into this arena of social media to communicate issues regarding various brands like brand launches, Press releases and such.

Some helpful social media channels:

·         Google+

This is a popular communication channel and should help with links back to the targeted websites. And this being a Google based channel, its clicks onto the websites are bound to count during the rankings.

·         LinkedIn

This is an ideal way to get professional colleagues to check out websites for SEO. The best thing is to get them to check out some interesting blogs or other informative WebPages by creating backlinks to them.

·         Twitter

This is a good social media platform to promote SEO through RSS feeds and well crafted links. It is helpful when the tweets are relevant to the content being linked so that more and more followers are encouraged to visit the sites encouraged by other readers.

·         Facebook

It helps a brand when there is a facebook page for its blog. That impacts positively on Google’s SEO ranking especially because the likes and shares; and also the comments; are included in the SEO ranking.