The Effect of Social Media on SEO

Social media has been, for a long time, a platform for social interaction for fun and leisure, while Search Engine Optimization (SEO) has been a brand marketing affair. However, the two seem to have found a meeting place as both have the web users to thank for their success. People have realized that in the course of their interaction, their likes and dislikes come up; their experiences crop up; and in the midst of this is the talk about brands consumed and brands substituted. There is talk about sites visited and admired and sites visited and disappointed. This has then become the foundation for business information sharing.

SEO Chicago and other experts have, therefore, tapped into this arena of social media to communicate issues regarding various brands like brand launches, Press releases and such.

Some helpful social media channels:

·         Google+

This is a popular communication channel and should help with links back to the targeted websites. And this being a Google based channel, its clicks onto the websites are bound to count during the rankings.

·         LinkedIn

This is an ideal way to get professional colleagues to check out websites for SEO. The best thing is to get them to check out some interesting blogs or other informative WebPages by creating backlinks to them.

·         Twitter

This is a good social media platform to promote SEO through RSS feeds and well crafted links. It is helpful when the tweets are relevant to the content being linked so that more and more followers are encouraged to visit the sites encouraged by other readers.

·         Facebook

It helps a brand when there is a facebook page for its blog. That impacts positively on Google’s SEO ranking especially because the likes and shares; and also the comments; are included in the SEO ranking.  

Getting Over Poor Ranking after a Google Penalty

Trying to capture web users by doorway pages is no longer acceptable by Google. In any case, most of these pages rarely converted readers to customers. After landing on the website and finding general rhetoric or even irrelevant content, the web user would bolt away a disappointed reader. This is what Google has been trying to protect web users from. There is, however, room for the culprits turned victims to redeem themselves.

The down-rated business could overhaul its web content giving its brand a new look that has rich back up content. It is also a positive move to avoid associating with topics whose valuable content has been exhausted by competitors. Propagating a brand quality that has been said so much that it sounds like a cliché will today not help to improve the brand’s Google rankings. The idea that Google wants to encourage is provision of content that quenches the web searcher’s curiosity. It is genuine information that adds value to the issue being discussed.

It is not too late to recover lost rankings as Google will identify valuable content at all times and rank the brand accordingly. It is alright to be intense in online marketing as long as the business invests in quality and not primarily quantity.

Consumers drawn by SEO

Chicago SEO helps many companies achieve and surpass their revenue targets because of bringing their brands to clear visibility. Expert firms like Chicago Ranking simply bring in the missing ingredient in the mix, that of drawing the consumers’ attention.

Chicago has the advantage of numbers, being the 3^rd in line in population among the states in America. Some businesses within the state have great production capacity and high quality brands that sell, but they are far from reaching their optimum in business performance. This bit that is no mean feat can be achieved by engaging a good SEO firm and letting it draw the attention of potential brand consumers from the great Chicago population.

The brand needs to appear on the first page of Google searches and so the firm has to establish the popular search words and use them to lead big numbers of potential buyers home. As demand for the brand increases, so will the business be inclined to increase production to satisfy the additional market share. The implication of this development is increased profits which is what all businesses are working towards.

When to Seek Professional SEO

SEO (Search Engine Optimization) helps to stamp the presence of a brand on the web, giving the brand and the business that owns it many opportunities to appear before web surfers. This method of brand marketing should, however, not be abused-trying to paste the brand name in awkward places or over-using it to the extent that it becomes boring. In fact, Google is on the look-out now and any business caught using SEO unethically will either be penalized or removed from rankings.

The new policing by Google is not punitive to anyone; it actually levels the playing field for all businesses and protects the internet user from useless material that dilutes the important role the internet plays in information sharing. Since many businesses outsource the SEO function, it is important that the sourcing is carefully done so as to identify an SEO firm that is evidently qualified to undertake SEO work. If a business does not do due diligence and ends up with a firm that gets poor SEO content unethically done and posted, the risk of penalties and de-ranking is on the business and not on the SEO firm that is only an agent. So it is important to employ an SEO agent who uses professionalism to promote the business ranking.

It is time to look for a reliable SEO firm if one has been handling the business brands from months on end without tangible results in terms of Google rankings or increased product orders or cash purchases. It is good to seek an SEO firm with a proven history also if the business has a new version of a competitor’s brand that requires warding off of competition from an already known product. Experienced SEO personnel know how to tap into the competition’s marketing style and beat the competition to it.

Another time that is ripe for professional SEO is when the business website has a Content Management System (CMS) like probably WordPress. This is because CMSs are not very easy to integrate SEO strategies into, and it takes a professional with past experience to do it effectively. It would be failing in business prudence to spend a lot of time and money on creating rich and useful brand content that ends up not being reachable by readers. So to be able to increase the business market share and sustain it, the business needs to engage a firm of professional SEO consultants to ensure that the brand always falls among the top brands seen when a Google search is done.  

SEO-The Common Denominator in Today’s Most Successful Businesses

Search Engine Optimization or SEO is part of an online marketing strategy that cannot be ignored by any serious business that is looking forward to successful growth. SEO can sell a local brand to the world in a big way within months, whereas traditional marketing methods can take as long as years to get the business beyond its country borders.

However, businesses should be careful in how they choose the SEO firm to work with and they should make competency one of the key qualities to look out for. Besides that, it is important to find out if the experts are offering affordable SEO services because ultimately all business costs will be matched against the business revenues to determine how prudently management has made its decisions. So, today many businesses are not debating whether or not to apply SEO in their marketing but rather which firm to engage for the services.

There are many arrangements that a business can get into with an SEO agency including having a retainer arrangement or a contract. To be able to determine the arrangement that suits a business, it is worthwhile considering the business size otherwise paying handsomely for a business with only one brand and whose capacity to supply its product is constrained would be a waste of SEO fees. Big businesses with different brands need to engage a well established SEO firm that can handle all aspects of SEO marketing and link them to other facets of Search Engine Marketing or SEM.

In a contract, the company gets into an agreement with the SEO provider and spells out what aspects of online marketing the firm is going to handle within a specific period. When working as a retainer, however, the SEO agency is always on standby to work on the website as and when need arises. In the latter arrangement, the agency employees keep tabs on the results of their SEO work and make other moves if the existing aspects of SEO do not seem very effective. So, SEO is great in improving business performance and all that a business needs to do is select the agency that suits its size and capacity.

Using SEO

SEO is the internet brand promotion strategy in vogue and it seems destined to overhaul the way business is done all over the globe. Already many small businesses have experienced unexpected exposure by embracing SEO and they have managed to swim with the industry sharks within just a short period of SEO application. SEO is affordable and so the ability to pay for it is not in question; it costs as little to small businesses just as it does to big conglomerates, because all that is required is a relatively small fee to bring SEO experts on board.

US companies do not want to be left behind in this great opportunity and have gotten experts like Chicago SEO to help them out so that they can compete on the same platform as other forward looking businesses. By using SEO, the company name or that of its flagship brand comes up on Google searches so often that it becomes difficult for anyone to ignore it. Ultimately, the urge to know what the brand is about can only be satisfied by following the link to the website and reading through. That is a great way to capture the attention of potential customers.

How to use SEO effectively is by writing SEO optimized content and that means using words and phrases that are closely associated with the business. These are technically referred to as keywords and keyword phrases respectively, and it is these words that are linked to the relevant websites where the business wants customers to land. Since getting attention is the greatest hurdle for a business, it is important that the website to which potential customers are being drawn is an inviting place. It needs to be well designed and user friendly. Above all, it needs to have useful content so that the internet user’s attention is captured to be able to go through what the business has to offer.

A business that seeks to gain maximum benefits from SEO needs to have a website that stands out: beautiful, easy to navigate, and rich in content. The content must also be up-to-date otherwise it is bound to be a disappointment to users. Mundane things are unacceptable: creative set-up, interesting content and information that arouses the reader’s curiosity is what works. So the idea is to capture the attention of the internet user and make it sustainable. That way many will want to refer other users to the webpage that captivated them and that is a sure way of growing an otherwise small business to one with a huge following.

SEO grows business because when people follow a brand, they talk about it, blog about it, and make reference to it in many forums. This is effectively free advertising and it culminates in increased sales and increased profits for the business. As a strategy for business growth, businesses just have to embrace SEO and keep in step with the successful lot.