The Effect of Social Media on SEO

Social media has been, for a long time, a platform for social interaction for fun and leisure, while Search Engine Optimization (SEO) has been a brand marketing affair. However, the two seem to have found a meeting place as both have the web users to thank for their success. People have realized that in the course of their interaction, their likes and dislikes come up; their experiences crop up; and in the midst of this is the talk about brands consumed and brands substituted. There is talk about sites visited and admired and sites visited and disappointed. This has then become the foundation for business information sharing.

SEO Chicago and other experts have, therefore, tapped into this arena of social media to communicate issues regarding various brands like brand launches, Press releases and such.

Some helpful social media channels:

·         Google+

This is a popular communication channel and should help with links back to the targeted websites. And this being a Google based channel, its clicks onto the websites are bound to count during the rankings.

·         LinkedIn

This is an ideal way to get professional colleagues to check out websites for SEO. The best thing is to get them to check out some interesting blogs or other informative WebPages by creating backlinks to them.

·         Twitter

This is a good social media platform to promote SEO through RSS feeds and well crafted links. It is helpful when the tweets are relevant to the content being linked so that more and more followers are encouraged to visit the sites encouraged by other readers.

·         Facebook

It helps a brand when there is a facebook page for its blog. That impacts positively on Google’s SEO ranking especially because the likes and shares; and also the comments; are included in the SEO ranking.  

Getting Over Poor Ranking after a Google Penalty

Trying to capture web users by doorway pages is no longer acceptable by Google. In any case, most of these pages rarely converted readers to customers. After landing on the website and finding general rhetoric or even irrelevant content, the web user would bolt away a disappointed reader. This is what Google has been trying to protect web users from. There is, however, room for the culprits turned victims to redeem themselves.

The down-rated business could overhaul its web content giving its brand a new look that has rich back up content. It is also a positive move to avoid associating with topics whose valuable content has been exhausted by competitors. Propagating a brand quality that has been said so much that it sounds like a cliché will today not help to improve the brand’s Google rankings. The idea that Google wants to encourage is provision of content that quenches the web searcher’s curiosity. It is genuine information that adds value to the issue being discussed.

It is not too late to recover lost rankings as Google will identify valuable content at all times and rank the brand accordingly. It is alright to be intense in online marketing as long as the business invests in quality and not primarily quantity.

Consumers drawn by SEO

Chicago SEO helps many companies achieve and surpass their revenue targets because of bringing their brands to clear visibility. Expert firms like Chicago Ranking simply bring in the missing ingredient in the mix, that of drawing the consumers’ attention.

Chicago has the advantage of numbers, being the 3^rd in line in population among the states in America. Some businesses within the state have great production capacity and high quality brands that sell, but they are far from reaching their optimum in business performance. This bit that is no mean feat can be achieved by engaging a good SEO firm and letting it draw the attention of potential brand consumers from the great Chicago population.

The brand needs to appear on the first page of Google searches and so the firm has to establish the popular search words and use them to lead big numbers of potential buyers home. As demand for the brand increases, so will the business be inclined to increase production to satisfy the additional market share. The implication of this development is increased profits which is what all businesses are working towards.

When to Seek Professional SEO

SEO (Search Engine Optimization) helps to stamp the presence of a brand on the web, giving the brand and the business that owns it many opportunities to appear before web surfers. This method of brand marketing should, however, not be abused-trying to paste the brand name in awkward places or over-using it to the extent that it becomes boring. In fact, Google is on the look-out now and any business caught using SEO unethically will either be penalized or removed from rankings.

The new policing by Google is not punitive to anyone; it actually levels the playing field for all businesses and protects the internet user from useless material that dilutes the important role the internet plays in information sharing. Since many businesses outsource the SEO function, it is important that the sourcing is carefully done so as to identify an SEO firm that is evidently qualified to undertake SEO work. If a business does not do due diligence and ends up with a firm that gets poor SEO content unethically done and posted, the risk of penalties and de-ranking is on the business and not on the SEO firm that is only an agent. So it is important to employ an SEO agent who uses professionalism to promote the business ranking.

It is time to look for a reliable SEO firm if one has been handling the business brands from months on end without tangible results in terms of Google rankings or increased product orders or cash purchases. It is good to seek an SEO firm with a proven history also if the business has a new version of a competitor’s brand that requires warding off of competition from an already known product. Experienced SEO personnel know how to tap into the competition’s marketing style and beat the competition to it.

Another time that is ripe for professional SEO is when the business website has a Content Management System (CMS) like probably WordPress. This is because CMSs are not very easy to integrate SEO strategies into, and it takes a professional with past experience to do it effectively. It would be failing in business prudence to spend a lot of time and money on creating rich and useful brand content that ends up not being reachable by readers. So to be able to increase the business market share and sustain it, the business needs to engage a firm of professional SEO consultants to ensure that the brand always falls among the top brands seen when a Google search is done.