Trying to capture web users by doorway pages is no longer acceptable by
Google. In any case, most of these pages rarely converted readers to customers.
After landing on the website and finding general rhetoric or even irrelevant
content, the web user would bolt away a disappointed reader. This is what
Google has been trying to protect web users from. There is, however, room for
the culprits turned victims to redeem themselves.
The down-rated business could overhaul its web content giving its brand
a new look that has rich back up content. It is also a positive move to avoid
associating with topics whose valuable content has been exhausted by
competitors. Propagating a brand quality that has been said so much that it
sounds like a cliché will today not help to improve the brand’s Google
rankings. The idea that Google wants to encourage is provision of content that
quenches the web searcher’s curiosity. It is genuine information that adds
value to the issue being discussed.
It is not too late to recover lost rankings as Google will identify
valuable content at all times and rank the brand accordingly. It is alright to
be intense in online marketing as long as the business invests in quality and
not primarily quantity.
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